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women working out in a group at the gym

The Challenge

Increase the number of new memberships at one of the nation’s largest health club chains

Radius was challenged with selling new club memberships for one of the largest health clubs in the U.S. to potential customers who were interested in improving their health and fitness for a healthier lifestyle.

Today, there are many clubs that offer a wide variety of services and competitive rates. We needed to maintain a high sales conversion percentage by converting our potential customers into new memberships which would lead to increased sales revenue and volume. The client offered several membership plans and options including:

  • Flexible plans and options
  • Monthly payment membership
  • Pre-paid membership from as little as 30 days to as long as 3 years
  • Single & national club access plans
  • Various club formats
  • Active/Express, Sport, Super Sport, Ultra Sport
lifting weights at gym

The Solution

Be a true partner to our client and utilize experienced, trained staff to connect with potential members

By effectively listening and asking the appropriate questions to determine the customer’s fitness goals, we rely on our experienced sales associates to promote the benefits and amenities that our client’s various club locations have to offer. We provide flexible hours and partner with our client to ensure we are staffed accordingly to meet the always changing needs of the business.

Results

  • Consistent performance exceeding client’s goals every month for the last 6 years
  • Over 17,000 new club membership sales generating $1.7MM in sales revenue last year
  • Over 86,000 new club memberships in the past four years exceeding $9MM in sales