Increase the number of new memberships at one of the nation’s largest health club chains
Radius was challenged with selling new club memberships for one of the largest health clubs in the U.S. to potential customers who were interested in improving their health and fitness for a healthier lifestyle.
Today, there are many clubs that offer a wide variety of services and competitive rates. We needed to maintain a high sales conversion percentage by converting our potential customers into new memberships which would lead to increased sales revenue and volume. The client offered several membership plans and options including:
- Flexible plans and options
- Monthly payment membership
- Pre-paid membership from as little as 30 days to as long as 3 years
- Single & national club access plans
- Various club formats
- Active/Express, Sport, Super Sport, Ultra Sport
Be a true partner to our client and utilize experienced, trained staff to connect with potential members
By effectively listening and asking the appropriate questions to determine the customer’s fitness goals, we rely on our experienced sales associates to promote the benefits and amenities that our client’s various club locations have to offer. We provide flexible hours and partner with our client to ensure we are staffed accordingly to meet the always changing needs of the business.
- Consistent performance exceeding client’s goals every month for the last 6 years
- Over 17,000 new club membership sales generating $1.7MM in sales revenue last year
- Over 86,000 new club memberships in the past four years exceeding $9MM in sales
We have been in a long-standing relationship with Radius and during this time, they have been great partners to work with. I love their flexibility to move quickly as our business needs change and are always willing to go the extra mile. It is such a pleasure to work with Michael, Erica, and her team!Sr. Membership & Retention Executive