Healthy Gym Membership Growth Strategy

Key Results

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The Problem

Increasing new memberships at a large U.S. health club chain

Radius was challenged with selling new club memberships for one of the largest health clubs in the U.S. to potential customers who were interested in building a healthier lifestyle.

Today, there are many clubs that offer a wide variety of services and competitive rates. We needed to maintain a high sales conversion percentage by converting potential customers into new memberships. This, in turn, would lead to increased sales revenue and volume.

The health club offered several membership plans and options including:

  • Flexible plans and options
  • Monthly payment membership
  • Pre-paid membership from as little as 30 days to as long as 3 years
  • Single & national club access plans
  • Various club formats
  • Active/Express, Sport, Super Sport, Ultra Sport

Our Solution

Be a true partner to our client by connecting with potential members

Our experienced sales associates effectively listened and asked the appropriate questions to determine the customer’s fitness goals. Then, we promoted the benefits and amenities our client’s various club locations offer.

We provided flexible hours and collaborated with our client to ensure we were staffed accordingly to meet their ever-changing needs.

The Results

  • Consistent performance exceeding client’s goals every month for the last 6 years
  • Over 17,000 new club membership sales generating $1.7MM in sales revenue last year
  • Over 86,000 new club memberships in the past four years exceeding $9MM in sales
busy gym with weights

Project Timeline